Dynamic Asset Transformation (DAT) by Bynder

by Philipp Böhner

DAM
20. June 2023 4 minutes

Initial situation – Why Dynamic Asset Transformation (DAT)?

In today's digital era, where organizations use a variety of digital assets for different marketing and communication activities, efficient management and channel-specific delivery of these assets becomes a key challenge.

This is where Dynamic Asset Transformation (DAT) comes into play. Bynder, a leading provider of digital asset management (DAM) solutions, has developed DAT, an innovative feature that helps organizations adapt their digital assets to the formats they need and deliver them to different channels in real time. In this blog post, we take a closer look at DAT from Bynder and explore its benefits for businesses.

What is Dynamic Asset Transformation (DAT)?

Dynamic Asset Transformation is an advanced DAM capability that enables organizations to automatically transform and adapt their digital assets in real-time.

With DAT, organizations can seamlessly optimize their asset output for multiple channels – without manual editing steps or the assistance of graphic designers or developers. Bynder developed this feature to accelerate the workflow, increase efficiency, and ensure that digital assets are presented perfectly in every situation.

The benefits of Dynamic Asset Transformation (DAT) from Bynder:

  1. Efficient customization for multiple channels: Organizations often need to adapt their digital assets to different channels, whether for social media platforms, websites, or print material. DAT from Bynder enables organizations to automatically transform their assets into the required sizes, resolutions, and formats to ensure optimal display on each channel.
  2. Resource Savings: Companies need different variants of their assets for different channels and purposes. What once meant a lot of manual work has long been automated. Professional tools, such as DAM systems, are capable of providing different variants of an image using renderings and transformations. With DAT, the advantage is that these variants do not all have to be stored individually and fill the system memory, but are generated on-the-fly.
  3. Consistent branding: DAT ensures that digital assets always comply with an organization's brand guideline and design standards. By automatically customizing assets, organizations can ensure that their brand identity remains consistent across channels and formats.
  4. Scalability and Flexibility: DAT from Bynder is a scalable solution that grows with business needs. Whether it's a small marketing department or a global enterprise, DAT can be customized to meet specific needs and easily integrated into existing workflows.
  5. Better user experience: By optimally adapting digital assets for different channels and formats, DAT from Bynder provides an improved user experience. Customers and users will receive high-quality content tailored to their specific needs, resulting in a positive brand perception.

Conclusion

Dynamic Asset Transformation (DAT) from Bynder revolutionizes digital asset management by enabling companies to live customize their digital assets and deliver them to various channels in the appropriate formats.

With DAT, companies can increase efficiency, save resources, and ensure consistent brand representation. Integrating DAT into the workflow optimizes the digital presence and improves the customer experience. Bynder sets new DAM standards with DAT and offers companies an innovative solution for the dynamic transformation of digital assets.