Challenges in the implementation of web-to-print / web-to-publish software

by Veronika Altenbach

Publishing

05. February 2024 3 minutes

Herausforderungen bei der Implementierung von einem W2 P System

During the deployment of web-to-print or web-to-publish (W2P) solutions, a range of challenges may emerge, impacting technical, organizational, or commercial facets. Here is an overview of the primary obstacles:

The 5 biggest hurdles when implementing W2P solutions

Employee acceptance

As commonly observed, the shift from conventional practices to new, innovative methods (like adopting a new publishing solution) can lead to skepticism among staff members. To mitigate such reluctance, it's beneficial to engage the impacted employees in the implementation process right from the start. Ensure their participation is encouraged, and provide them with role-specific training on the new system. Highlight the value of their insights and feedback by making sure it is earnestly considered and incorporated.

Integration into the existing system landscape

Undoubtedly, your aim is to seamlessly incorporate the new W2P solution into your current ecosystem – including Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Digital Asset Management (DAM) system, and so forth. Thus, it's crucial from the beginning to verify the feasibility of this integration. Should there be any doubts, seeking a skilled implementation partner capable of providing thorough guidance is recommended.

Individual customizations

Ensure you possess adequately skilled staff to handle personalized configurations and modifications, such as adjustments to the print templates. In the absence of sufficient expertise in-house, it's wise to engage a proficient implementation partner. They can tailor the templates to meet your specific needs precisely.

Permissions

To maintain the uniformity and excellence of digital and analog print outputs, implementing a carefully planned permission strategy is recommended. This strategy should outline the roles assigned to different users and specify which templates need approval workflows, as well as identify who is authorized to review them based on language and geographical considerations.

Costs

The expenses for licenses, maintenance, and support can vary depending on the chosen web-to-print or web-to-publish software. Therefore, it's essential to carefully evaluate and select a suitable solution, taking all aspects into account. Additionally, conduct a cost-benefit analysis to assess the return on investment.

Conclusion

Implementing a W2P solution frequently presents significant challenges for businesses. As previously mentioned, meticulous planning of the deployment is vital, and it is imperative to engage all pertinent stakeholders.

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