Digital Asset Management (DAM) and Brand Asset Management (BAM) – Redundant in Combination?
by Veronika Altenbach
In today's world, we interact with a wide variety of digital assets – from images and videos, documents and audio files to social media content and marketing materials for a wide range of campaigns. This makes it more important than ever to manage and distribute this diversity effectively. This includes constantly adapting your brand strategy to changing circumstances.
Are you currently refining your brand strategy and looking to improve brand consistency and foster unified communication within your company? If so, you might want to consider a system that is specifically geared towards managing your brand assets and supports the following:
- Definition of brand guidelines
- Creation of brand guidelines
- Review of brand consistency
- Collaboration on brand projects
- Automation of workflows
Ever wondered if a Brand Asset Management (BAM) system, also known as a brand portal, could give you that extra edge on top of a Digital Asset Management (DAM) system?
Questions upon questions where we are eager to assist.
Digital Asset Management vs. Brand Asset Management
Both DAM and BAM are used to organize and manage digital assets, with the main difference being that a DAM is a central library that manages all types of digital assets, regardless of how the assets relate to the brand. A BAM, on the other hand, is a specialized form of DAM system and focuses on the management of brand assets
Example
The bicycle manufacturer «Velo XY» manages its digital content such as product photos (in this case bicycles), marketing materials for various campaigns (e.g., advertising mountain bikes for the summer in the mountains), price lists, operating instructions or design sketches of the bicycles in a digital asset management system
A brand asset management system, on the other hand, specializes in the management of brand elements such as company logos, color palettes, fonts, and slogans. This is where the visual and linguistic specifications relating to the «Velo XY» brand are recorded – to protect the brand identity.
Advantages of a BAM system
Although DAM systems offer many functions that are also relevant for brand management, there are some areas in which BAM offers decisive added value:
- Centralized brand management : A BAM serves as a centralized management of brand guidelines, color palettes, typographies, etc., as well as the definition of the brand, acting as a «Single Source of Truth».
- Automation of workflows: With a BAM system, many processes around the creation and approval of brand materials can be automated, saving time and reducing errors.
- Integration of brand guidelines: Brand guidelines can be directly integrated into a BAM system. This ensures that everyone who interacts with the brand follows the same guidelines.
- Brand consistency: With the help of a BAM system, the use of the brand in different channels can be monitored to ensure that the brand is presented consistently.
Advantages of a DAM system
Would you like to learn more about the efficient management and optimal use of digital assets or how a digital asset management system can help you improve your business success?
Alternative to a BAM system
You have recognized the advantages of BAM, but already use a DAM system in your company. Then we have a cost-effective alternative to a BAM system for you that can be integrated directly into your existing system landscape.
Supplement your investment in a digital asset management system with the flexibility of brix:anura. By using Web Components, all assets can be seamlessly integrated into your existing system landscape – regardless of which DAM and CMS you are using. You can display not only your brand-specific content, but also the associated media stored in the DAM directly on any website – without iframes and without time-consuming adjustments.
With brix:anura, you can provide all the assets you need for your marketing campaigns in a centralized and time-controlled manner. This allows you to market your products even more effectively and address your target group in a targeted manner.
Furthermore, brix:anura offers the following advantages:
- Customization: the Web Components can be perfectly adapted to the specific needs of your brand.
- Integration into existing systems: brix:anura can be seamlessly integrated into existing IT landscapes.
- Scalability: brix:anura grows with your requirements.
- CI / CD compliant: Adapt brix:anura to your CI/CD so that everything comes from a single source.
With brix:anura you support your brand strategy across the board. Set up a brand, press or media portal in no time at all.