Digital asset management: the core of your content strategy

Central data management and collaboration

The central administration serves as a «single source of truth» for all digital content and ensures that all systems and departments can always access the latest data – easily found. In addition, data silos are eliminated, real-time collaborations between employees, partners, and agencies are promoted, and global access is guaranteed.

Efficiency increase and process optimization

Through API integrations, data can be exchanged automatically between systems. This not only facilitates content production but also accelerates all associated workflows.

Consistent brand management and content usage

A central management of your brand assets, including the connection to various output channels, promotes the consistent use of your brand assets for a consistent brand experience.

Scalability and flexibility

A well-integrated DAM solution grows with the demands of the company. Limitless scaling with increasing asset numbers, additionally connected output channels or geographical expansion. New systems, output channels or extended functions can be easily connected.

Improved data quality and security

Central management enables consistent tagging and categorization of your assets. Thanks to version control, changes can be tracked at any time and restored if necessary. In addition, user rights control who and when can access which assets.

Microsoft Office and Adobe Creative Suite

The integration of Microsoft Office and Adobe with a DAM system via CI HUB accelerates content production and significantly increases the quality of content. Plugins for Office and Adobe applications enable direct access to the central library. They ensure greater efficiency and consistent brand communication. The use of images in advertising materials or presentations becomes visible.

Example

When creating marketing materials, such as for a product launch or a sales pitch, graphic designers can access the required logos and product images with just a few clicks. These are directly integrated into Adobe InDesign or a PowerPoint presentation in the correct size and resolution and can then be further processed. InDesign files can be saved in the DAM with a preview, so a preview is also visible in the DAM. In addition, the used assets are automatically linked and the use of the assets becomes visible.

Product Information Management (PIM)

The connection to PIM tools is particularly valuable in the e-commerce sector. Digital assets such as product images and videos can be referenced in the PIM for the product and the product information can be stored as additional information in the DAM to further increase the findability of product-relevant assets. In addition, the use of the assets is made visible in this way. By connecting to the PIM system, it is ensured that the correct asset is always delivered.

Example

Ideally, product information is stored as a product entity in the DAM and enriched with the necessary information directly from the PIM. A reference of an asset in the DAM to the product automatically provides the PIM with the corresponding data for further distribution to channels – such as the e-commerce shop – directly.

Content Management System (CMS)

The connection between DAM and CMS ensures a seamless delivery of brand-compliant content for the web - in the right formats and always up-to-date.

brix:anura can be used both as an asset picker in the CMS (for placing individual assets from the DAM) and for integrating download areas as web components into any website (windows into the DAM). The big advantage is that access to the content can be controlled via permissions and the validity period in the DAM.

Example

When creating a new banner for a campaign, the appropriate images and text can be directly transferred from the DAM to the CMS without the need for manual adjustments. This integration allows content creators to access assets in the DAM directly from the CMS interface.

Publishing Tools

Integrating a DAM system with publishing tools like web-to-print or dynamic database publishing optimizes the creation and distribution of personalized print and online content. This allows, in particular, product images and descriptions stored in the DAM to be automatically transferred to catalogs, brochures, or advertising materials.

Example

When creating advertising materials in a web-to-print system, images can be placed and used directly from the DAM. If an advertising material is produced semi- or fully automatically using Dynamic Database Publishing, the DAM delivers the corresponding assets such as product images, icons, logos, etc., that are necessary for the creation of the advertising material.

Enterprise Resource Planning (ERP)

Integration with ERP systems enables efficient use of digital assets in various business processes. For example, product images and descriptions stored in the DAM can be automatically transferred to order and inventory management processes.

Example

When a customer places an order, the corresponding product images and data are integrated directly from the DAM into the ERP system to process the order. This minimizes manual effort and increases accuracy throughout the supply chain.

Digital Experience Platform (DXP)

Integration into DXP tools enables consistent use of assets across various digital touchpoints. For example, product images and videos stored in the DAM can be automatically used on the website, in mobile apps, and in social media campaigns. This ensures a consistent brand presentation and a seamless customer experience across all channels.

Example

When a new product is launched, the image and the corresponding video are automatically updated on the website, the mobile app, and the social media posts.

Streaming-Plattform

Integrating a DAM system with a streaming platform leads to a more efficient use of video content and an improved user experience for content creators and managers.

Example

Marketing Automation Tool

The integration of a DAM system with a marketing automation tool simplifies the creation, management, and distribution of marketing content.

Example

For a new email campaign, images, and videos can be transferred directly from the DAM to the platform. This allows marketing teams to quickly create personalized and on-brand campaigns without having to manually upload each asset. This accelerates the process and at the same time ensures that all assets are always up-to-date and consistent.

Content Delivery Network (CDN)

The combination of DAM and CDN delivers content faster and more reliably worldwide by globally distributing, caching, and automatically delivering content via public URLs. This improves the user experience and can positively impact conversion rates.

Example

A CDN is like a global warehouse network for digital content. It ensures that visitors have lightning-fast access to the website, regardless of their location. This improves the user experience and strengthens search engine rankings.