by Veronika Altenbach
In an increasingly globally networked world, the multilingualism of digital media content metadata is becoming more and more important. Internationally active companies rely on the effective management and distribution of digital media content such as product photos, promotional videos and material for marketing campaigns in different languages. Without multilingual metadata, it is difficult to effectively categorise, search and reuse content, leading to delays in bringing new products to market and making it more difficult to engage with customers.
What's more, manual translations often lead to losing a lot of time, high costs and bottlenecks in content production.
AI-based auto-translation services offer a scalable and cost-effective solution for companies that interact in multiple languages. The input can be made in the native language and is automatically translated into the desired languages, regardless of location. This leads to a significantly improved customer experience and increased customer satisfaction.
Various providers of DAM systems have addressed this issue and identified the associated benefits. As a result, there are already DAM systems that have integrated translation functions or can be expanded using plug-ins.
Translation takes place immediately when the asset, entity or tag is saved, e.g. by integrating the translation service from Microsoft Azure, Deepl or another service. This means that the assets are always up to date and users can see the result immediately.
Auto-Translation Services use neural intelligence to create translations in over 100 languages. This means that the translations are not only accurate, but also sound natural in terms of language.
Metadata is automatically translated from the source language into the target language to provide linguistically customised content for improved SEO. This boosts the visibility of assets in search results and increases traffic to websites and online shops.
Auto-translation services offer a comprehensive solution in conjunction with a DAM system for the automatic translation of digital assets and their metadata. The numerous advantages enable companies to strengthen their global presence, reach their target groups more effectively and significantly improve their efficiency and costs in the area of digital asset management.
Discover in our blog post why digital asset management (DAM) systems are indispensable for companies that manage a variety of digital media. Find out how you can find the right DAM system and which criteria are decisive for selection and implementation.
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