Global reach with automated metadata translation

by Veronika Altenbach

DAM
13. May 2024 3 minutes
8

In an increasingly globally networked world, the multilingualism of digital media content metadata is becoming more and more important. Internationally active companies rely on the effective management and distribution of digital media content such as product photos, promotional videos and material for marketing campaigns in different languages. Without multilingual metadata, it is difficult to effectively categorise, search and reuse content, leading to delays in bringing new products to market and making it more difficult to engage with customers.

What's more, manual translations often lead to losing a lot of time, high costs and bottlenecks in content production.

AI-based auto-translation services offer a scalable and cost-effective solution for companies that interact in multiple languages. The input can be made in the native language and is automatically translated into the desired languages, regardless of location. This leads to a significantly improved customer experience and increased customer satisfaction.

Advantages of AI-supported auto-translation services

  • Greater efficiency thanks to significantly shorter translation times
  • Cost savings as no expensive translation service providers are required
  • Better quality thanks to consistent translation of metadata
  • Extended reach because every target group can be addressed in their own language
  • Global collaboration without language barriers, as editors worldwide can create content in their native language
  • Scalable, as additional languages can be added at any time – the solution grows along with the requirements

Auto-translation in practice

Various providers of DAM systems have addressed this issue and identified the associated benefits. As a result, there are already DAM systems that have integrated translation functions or can be expanded using plug-ins.

Translation when saving

Translation takes place immediately when the asset, entity or tag is saved, e.g. by integrating the translation service from Microsoft Azure, Deepl or another service. This means that the assets are always up to date and users can see the result immediately.

Highest quality

Auto-Translation Services use neural intelligence to create translations in over 100 languages. This means that the translations are not only accurate, but also sound natural in terms of language.

Localised metadata for SEO

Metadata is automatically translated from the source language into the target language to provide linguistically customised content for improved SEO. This boosts the visibility of assets in search results and increases traffic to websites and online shops.

Conclusion

Auto-translation services offer a comprehensive solution in conjunction with a DAM system for the automatic translation of digital assets and their metadata. The numerous advantages enable companies to strengthen their global presence, reach their target groups more effectively and significantly improve their efficiency and costs in the area of digital asset management.

Optimise your media management with AI-powered auto-translation

Our experts will be happy to help you integrate a suitable translation service.

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