by Philipp Böhner
You have the perfect content – be it images, videos or documents for download – for your target group in a central data source, e.g. a DAM. How does the data get to your target group?
In reality, many companies copy and store this data multiple times so that different websites can be supplied via CMS, press, brand and download portals, etc. Often, multiple connectors are also used to connect your data source to different target systems and platforms.
The result: the effort explodes, duplicates cause different versions and statuses, errors creep in, and it becomes unmanageable over time. Who can keep track of that? The solution is simple: a single data source that keeps all connections up-to-date. A dream?
Not a dream, reality! Powered by brix:anura and Web Components.
Leveraging brix:anura and Web Components, you can deliver tailored content to specific audiences on their respective websites, all sourced from a central data repository. brix:anura is flexible, accommodating any DAM or structured data system. Metadata can be leveraged for advanced filtering and customization on the target site. You retain full control over content visibility and usage rights at the source, determining where and how your content is displayed (e.g., in which formats). This enables seamless integration of various document types, such as product data sheets, user manuals, and safety data sheets as PDFs into product pages, all managed within your DAM.
Whether Bob Dylan was familiar with DAM changes, we don't know.
But we do know: "change is given"… and when you switch your DAM, the integrations via brix:anura remain. Only the configuration needs to be adjusted. With minimal effort, we'll connect your new DAM, and you'll be up and running.
Is there a new release for your DAM? Is the connector no longer supported? With brix:anura and its modern, stable technology, you and your content are safe.
Want to discover if and how brix:anura can streamline your workflow?
Is your challenge unique or multifaceted?
Let's connect – we'll collaborate to find a solution that's right for you.
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