Unified asset delivery to target group specific portals

Logos, images, templates, texts, videos etc. from a specific data source – such as a digital asset management (DAM) system – can be retrieved via a portal or made available to stakeholders directly through an output channel. In most cases, such portals also have a sophisticated authorization system. This allows access to content to be controlled so that only authorized material can be used.

• Compliance with CI/CD: A uniform appearance and clearly defined brand language on all portals strengthens the brand's recognition value.
• Increased productivity: Stakeholders such as employees, customers, partners and dealers have access to all approved materials relevant to them, significantly reducing administrative work such as enquiries by email, telephone, etc.
• Improved efficiency: The ability to find marketing materials more quickly thanks to powerful search functions improves collaboration between the various teams. Customers can also find the information they are looking for quickly and easily and experience a smooth interaction with the brand – regardless of the channel chosen.
• Increased brand consistency: A uniform brand presence can be guaranteed at all touchpoints where a customer interacts with the company, despite specific portals.
• More effective communication: Target group-orientated content and functions allow companies to place their messages more precisely and achieve a higher response.

The standardised, component-based provision of your brand, product and other marketing assets on a wide variety of websites and portals for every target group offers numerous advantages: up-to-date and relevant content at all times, increased efficiency and a strong brand identity thanks to a consistent look and feel. Overall, this contributes to an improved customer experience and thus increases your business success.